Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG418 Mapping and Delivery Guide
Develop and apply knowledge of marketing communication industry
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | BSBMKG418 - Develop and apply knowledge of marketing communication industry |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to research, analyse and apply knowledge within the marketing communication industry with due consideration to legal and ethical constraints and the digital communication convergent environment.It applies to individuals who work in entry-level positions with a general knowledge of the structure, organisation and function of the marketing communication industry. Individuals in this role may provide limited leadership and guidance to others.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the marketing communications field of work and include access to: relevant legislation and regulations communications equipment and technology relevant workplace documentation and resources case studies or, where possible, real situations industry software packages and apps. Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Develop knowledge of the marketing communications industry |
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Element: Identify industry employment obligations and opportunities |
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Element: Identify future trends within the marketing communications industry |
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Element: Update industry knowledge |
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